Tuesday May 5, 1:00pm — KNE 210
MIT Sloan School of Management
Sinan Aral is the David Austin Professor of Management at the MIT Sloan School of Management where he holds a joint appointment in the IT and Marketing groups and co-leads the Initiative on the Digital Economy. Sinan is a leading expert on Social Networks, Social Media and Digital Strategy. He has worked closely with Facebook, Yahoo, Microsoft, the New York Times, IBM, Cisco, Intel, Oracle, SAP and many other leading Fortune 500 firms on realizing business value from social media and information technology investments. Sinan's research focuses on social contagion, product virality and measuring and managing how information diffusion in massive social networks such as Twitter and Facebook affects information worker productivity, consumer demand and viral marketing. This research has won numerous awards including the Microsoft Faculty Fellowship, the PopTech Science Fellowship, an NSF CAREER Award and multiple Best Paper Awards. He was also recently named one of the "World's Top 40 Business School Professors Under 40" by Poets & Quants. Sinan is a Phi Beta Kappa graduate of Northwestern University, holds masters degrees from the London School of Economics and Harvard University, and received his PhD from MIT.